VPRINT and its subsidiaries (Vialto and i-Press) become ODIGO
Mouscron, 02/25/2025 — VPRINT, a leader in the Print Management and Direct Marketing industry, announces its name change to ODIGO.
This rebranding reflects the group’s desire to unify all of its activities (VPRINT, VIALTO, and I-PRESS) under a single identity, aiming to offer an expanded value proposition. “This transition illustrates our ability to adapt to market developments and to meet the growing expectations of our clients for more integrated and effective direct marketing campaigns,” says Benjamin Van Daele, CEO.
Origin of the name ODIGO
In ancient Greek, the term odigo combines hodos (path) and -igo (to guide). This new name symbolizes the group’s mission: to guide its clients in direct marketing strategies with innovative and tailored solutions. The infinity symbol, integrated into the new visual identity, represents the possibilities offered to clients and partners.
“This change marks a key milestone in our growth and innovation strategy, enabling increased synergy between our various capabilities and strengthening our position as a leader in print and cross-media direct marketing solutions,” adds Thierry Ngoma, General Manager.
The name change, effective immediately, will be gradually implemented across all the company’s products and services throughout the year 2025.
The website www.odigo-dm.com presents the new visual identity and details the expanded services offered by the group.
About ODIGO
ODIGO is a family-owned industrial group specialized in direct marketing, recognized since 1936 for its expertise in print management and direct mail production. These skills enable us to offer customized and comprehensive commercial communication solutions.
