Mouscron, 26/06/2025 – ODIGO, a leading European player in the design and production of personalised communication media, announces the strategic acquisition of MDO, a French company renowned for its routing expertise of nearly 40 years. This acquisition is a real strategic lever, enabling ODIGO to provide its customers with an even more comprehensive offering while strengthening its presence in France and Europe.
This merger is part of a clear strategy: to strengthen the vertical integration of ODIGO’s offering in order to provide its customers with a comprehensive solution for printed communications, from detailed data management to production and logistics. Thanks to MDO, ODIGO is expanding its industrial and logistical capabilities while consolidating its presence on the French and European markets.
“This acquisition marks a key step in our strategy of development and operational excellence. By combining the expertise of ODIGO and MDO, we can offer our customers an even more fluid, performant and responsive production chain. It is a real lever for improving the quality of our services and our agility, while retaining complete control over our operations. Together, we are creating a stronger, forward-looking offering.” – Benjamin Van Daele, CEO of ODIGO
Beyond industrial reinforcement, this acquisition gives rise to genuine human and strategic synergy. The two companies share the same culture of high standards, customer proximity and continuous innovation.
“Joining ODIGO opens up new opportunities for MDO. It is a natural alliance, based on shared values and a common desire to always serve our customers better. We bring our experience, our routing expertise and our local roots to an ambitious development framework. This merger allows us to take a new step forward while capitalising on our long-standing know-how. ” – Mathieu Willot, CEO of MDO.
ODIGO: a development in line with its ambitions
This acquisition is part of a broader development strategy for ODIGO. Formerly known as VPrint, the group recently changed its identity to better reflect its strategic evolution from a traditional printer to a global partner in personalised communication.
The name ODIGO embodies this ambition to guide brands in creating lasting and effective relationships with their target audiences through tailor-made, integrated and performance-oriented solutions.
“This new name marks our desire to go further, combining industrial know-how, data expertise and operational excellence. ODIGO embodies our vision of an agile, forward-looking player that is resolutely focused on customer needs.” – Benjamin Van Daele, CEO of ODIGO.
Real added value for customers
With the integration of MDO, ODIGO is strengthening:
- its production capacity, thanks to complementary and proven tools;
- its product offering, with expertise in areas such as envelope and film/paper stuffing;
- its logistics offering, for faster, more reliable and more agile distribution;
- its position in the European and French markets, drawing on a local team with decades of expertise.
This acquisition enables ODIGO to offer an even smoother, more consistent and more efficient customer journey — in line with today’s demands for personalisation, speed and quality.
FAQ – Acquisition of MDO by ODIGO
- How does the acquisition of MDO benefit me as a customer?
The integration of MDO allows us to offer you an even more fluid, responsive and controlled production chain. Thanks to their expertise in routing and logistics, we are strengthening our ability to process your campaigns more quickly, with better cost optimisation and enhanced service quality.
- Will there be any changes to my usual contacts or the management of my projects?
No immediate changes are planned regarding your usual contacts. Your contacts will remain the same, and your projects will be managed with the same rigour as before, now enhanced by MDO’s expertise.
- Will the range of services change?
Yes. With MDO, we are now integrating expert postal routing solutions directly into our offering. This means better coordination between printing, processing, franking and dispatch, while continuing to offer complementary digital services.
- Will the integration of MDO impact quality or deadlines?
On the contrary: our goal is to enhance service quality and deadline management. MDO’s experience in managing complex flows enables us to improve our overall operational performance.
- What is ODIGO’s long-term vision?
Our ambition is to become the go-to partner for personalised communication, both printed and digital. The integration of MDO is part of a dynamic of growth and innovation that aims to offer you ever more efficient, integrated solutions that are adapted to the challenges of today and tomorrow.